In today's digital landscape, surfing the internet has become an almost reflexive activity. But many are unaware that this convenience comes with a caveat - we are constantly being tracked. The tide is turning, however. Users of devices like the iPhone and browsers like Safari and Mozilla are experiencing a significant drop in tracking - to 30%, a figure that is causing a stir in research circles.

This reduction in data collection poses significant challenges, especially for e-commerce companies that rely on tracking user behavior for targeted marketing. The ability to tailor marketing strategies is diminishing, leading to increased costs for online advertisers. Why? Less tracking data leads to higher cost per click (CPC) and cost per lead (CPL) during the auction processes for advertising space on platforms such as Google, Facebook and TikTok.

This is where Servtrack comes in, a solution to these emerging problems. Our case studies highlight an impressive result - a reduction in advertising costs of up to 85%. But that's not all. Campaign performance has multiplied, with an increase in efficiency of up to 360%. And most importantly, Servtrack's flagship product, the Servtrack One Pixel, is fully GDPR compliant.

Servtrack is at the forefront of server-side tracking technology and is one of the most remarkable start-ups of recent times. With the Servtrack One Pixel, the company offers its B2B customers a privacy-compliant, leading technology platform that is revolutionizing online marketing.

The start-up is currently in an exciting development phase. With a solid core team and sophisticated value-added services that are already being used by customers, the foundation for future growth has been laid. The company's active market positioning and professional customer development are now gaining in importance, heralding a new chapter in the digital marketing narrative.